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We Chat launched “We Chat Moments advertising”, giving any brand access to targeted audiences according to location, interest, age, gender, device and phone network in Beijing, Shanghai, and 35 first and second tier Chinese cites.For luxury brands like Dior, this new ad format enables them to target users by demographics in specific regions, therefore making the advertisement way more valuable. A friend sent me a 20 RMB coupon from Qunar.com, a Chinese online travel information provider and mainland search engine for web-based and mobile users.Over 8 billion “red envelopes” were sent over We Chat during 2016 Chinese New Year.Learn more The money sent through Red Packets will be automatically transferred to the user’s We Chat Wallet so they can use it to pay for products and services on We Chat and enjoy exclusive promotions and campaigns on We Chat. When people picked it up, they can hear your voice and respond to it.With We Chat wallet, customers can check out cash-free and bankcard-free at convenience stores like 7–11, supermarkets like Carrefour, fast food restaurants like Mcdonalds.

This further builds up the power of using We Chat for business when seeking to influence smaller groups and communities.

I clicked on the coupon, there is a “Official Account” tab on the detail page, which leads me to click on the “Follow” button.

That’s an example of how you attract users and generate new leads on We Chat.

Or you can do what I did, picking up messages-in-bottles from a stranger around the world.

I am not a game person, but I find it amazing that there are games available on We Chat.

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