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One of the reasons Zoosk's membership continues to grow so fast is that they give away many of their features for free.With a free membership, you can create a decent profile, search for and view other members, and see possible matches for you.While the matching formulas of e Harmony or have more in common with the matchmakers of olden times, Zoosk's "Behavioral Matchmaking" technology operates more like the algorithms on sites like Amazon, which watch what you search for and what you click on and then recommend things that are similar or related to them.That's right: no effort to connect you with potential soulmates based on your responses to lengthy questionnaires.You want quality options when it comes to finding someone you can enjoy a night out or the rest of your life-with, although, unlike e Harmony or Match.com, Zoosk doesn't promise you a soulmate.So what can you expect to get from signing up with Zoosk?

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As a comparison, Plenty Of Fish currently has a big fat D from the BBB for failure to respond to most of the complaints they've received.

Zoosk customers should be happy to see they're only paying for a subscription plan.

Although Zoosk does ask if members would like to add Premium Messaging to their plan for an additional .99 per month, but, that's an optional feature.

"When you do things such as send a message, accept a connection, or express interest in someone," explains Zoosk's site, "Zoosk’s learns more about your preferences and is able to use that information to help introduce you to people who we believe you’ll be interested in." Zoosk recommends its members provide as much detail and information they can on their profiles, consistently visiting the site, responding to messages, and updating their Smart Pick™ Survey.

This highlights a big difference between Zoosk and e Harmony or Match.com: their focus is not necessarily on establishing long-term relationships or marriages, but on giving people as many dating options as possible.

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