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These services also cost about per month if you don't have a lot of traffic, but if your site starts getting popular, the service scales you up and charges you accordingly.

If traffic slows down the following month, your service cost is scaled down again.

In your business plan, draw up a profile of who your ideal first clients will be.

Other decisions, like your domain name and marketing will have to be geared towards these clients in your niche.

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Starting your own dating website isn't just a good way to meet new singles, it could become a lucrative business, even if you don't charge your clients a dime.

You'll then have to upgrade to a dedicated server, which will cost you much more.

Buying ads from Google and Facebook is one way to start, as you only have to pay for the clicks you get.

When it comes to platforms, the first question to ask is whether your site will be available exclusively on a web browser, or if you will have a mobile app.

If your niche is for people 50 and over, an app may be optional, at least in the beginning.

Depending on your niche, you could even charge clients to mail gifts to people – they pay you to send the gifts on their behalf.

A published author and professional speaker, David Weedmark has advised businesses on technology, media and marketing for more than 20 years.

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