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Search Traffic The percentage of organic search referrals to this site.
Search Traffic Competitor Average The average search traffic percentage for this site's competitors.
The score is based on the keyword's relevance to other keywords that currently drive traffic to this site.
The score ranges from 1 (least relevant) to 100 (most relevant).
Alexa Rank is an estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months.
Relevance to this Site An estimate of how relevant a keyword is to this site.
The score ranges from 1 (least popular) to 100 (most popular).
An estimate of the traffic that competitors are getting for this keyword.
A site with a higher score shows higher audience overlap than a site with lower score.
A relative level of audience overlap between this site and similar sites.